Articles

Singapore: where a globetrotter can stand out yet fit in

From Düsseldorf to London, and Beijing to Hong Kong, advertising and branding veteran Jörg Dietzel has lived and worked in major cities across the world. But it was only when the German arrived in Singapore in 2001 that he felt he had truly found home. “I’ve lived in a few places around the world and …

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Has the pitch process become self-destructive and obsolete?

If you read your online news, you might be excused for thinking the brave new world is already upon us – with digital channels outperforming traditional ones, artificial intelligence moving driverless cars and robots about to replace your job sometime soon. It’s just that in branding and advertising, this change has gone unnoticed. And the …

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We need to fundamentally change the way we think about advertising, marketing and channels

The life or a marketer has never been easy. These days, it’s almost impossible. Yesterday, in a meeting with my publisher, we spoke about book titles. I suggested something with ‘Mad Men’, my favourite TV series of all times. “Nah,” he replied. “Most people are too young to remember.” Sad, but true. Gone are not …

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