Branding

Free: Branding for Non-profits

Non-for-profit brands that work with marginalised groups, the environment, in healthcare – they need branding, too. Because they move in the marketplace and compete for talent, time and sponsorship money. Here’s a new idea to build and support their brands – for free. The idea is simple: First there are the Non-Profits with a need. …

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Country Branding Gains Importance

With markets in Asia competing for tourists, talent and investment, having a clear and differentiated country positioning is more important than ever. It was the morning after the Olympics 2012 in London. I got up early, dressed in a suit and tie (for once) and drove to the office, then walked over to the BBC …

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