October 2012

Non-for-profit brands that work with marginalised groups, the environment, in healthcare – they need branding, too. Because they move in the marketplace and compete for talent, time and sponsorship money. Here’s a new idea to build and support their brands – for free. The idea is simple: First there are the Non-Profits with a need. …

Free: Branding for Non-profits Read More »

National airlines are unique brands: They need to compete with other airlines in the market place where – in times of shrinking travel budgets – value, price, routes, service and product count. At the same time they will always be seen as a representative of their country of origin; it is often assumed that the …

Singapore Airlines – stuck in the past? Read More »