Monthly Newsletter May 2009

Jörg Dietzel

What Consumers Want
The current global crisis impacts everybody, financially or at least psychologically. We change the way we consume, become more careful with spending money, postpone bigger investments. If it happens to you and me, it happens to the companies and consumers that are supposed to buy your product or service. How have they changed? And how do you need to react to those changes - in order to survive the crisis and get into pole position for the time after?