Monthly Newsletter February 2010

Jörg Dietzel

Our Favourite Brands (2/3)

Last time I wrote about how much fun it is to work with start-ups: the slate is clean, and we can get it right [on their behalf] from the start, from positioning to touchpoint management, people training [not many people around yet] down to logo and design. But start-ups often don't have the funds to look into branding, and funding by government sources is often limited to brands that have been around for a few years.