Singapore Airlines – stuck in the past?

Posted October 1st, 2012

National airlines are unique brands: They need to compete with other airlines in the market place where – in times of shrinking travel budgets – value, price, routes, service and product count.

F1 Nightrace does wonders for Singapore brand

Posted September 26th, 2012

The eyes of the world looked at Singapore and its impressive skyline during the F1 Nightrace last weekend. This attention helped Singapore to position itself as a first world metropolis in the heart of Asia.

“Cool Cash” – a new book for (would-be) Entrepreneurs

Posted September 18th, 2012

Have you always wanted to make your hobby into a job? Or do you just need to earn some extra cash? The new book by Jorg Dietzel and Ivan Ho, "Cool Cash", out this week, can help. Pick up a copy at Amazon, any bookstore or at a reduced price at the launch on 24 September, 17.30 hs, SMU Admin Building, Level 6.