Christmas Unwrapped

Posted December 4th, 2012

Christmas is one of the most successful global economic tools of all time. But are we looking too much at its commercial side?

Good country branding helps country brands

Posted November 15th, 2012

At a Masterclass this week in Manila, I looked at how a good country positioning will benefit the brands from that market - if they play their cards right.

Free: Branding for Non-profits

Posted October 2nd, 2012

Non-for-profit brands that work with marginalised groups, the environment, in healthcare - they need branding, too. Because they move in the marketplace and compete for talent, time and sponsorship money. Here's a new idea to build and support their brands - for free.